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How one event can lead to a slew of media
I thought I would share a little of what being part of an event can do for your business from a publicity point of view. I will say up front, that being part of Mum Blogging Masterclass was never about...
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The Making of An Entrepreneur: Leaf. Paper and Journals
Working as a brand manager for a paper wholesaler, Cath Connell had the idea for Leaf. Paper and Journals. Within the space of a few days she had drafted her manifesto, checked the trademark for the...
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Facebook pages for business – a beginners guide
I’ve lost my voice and my brain is slightly mush after today’s packed Dive Into Digital workshop, but I thought I’d take the chance to pull together some helpful blog posts on setting up and managing...
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Twitter for business – a beginners guide
After yesterday’s resource post for Facebook, I thought I’d best do the same for Twitter. Twitter was only briefly mentioned in the second hands-on session of the Dive Into Digital workshop at the...
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Humour and wit — 2 techniques bloggers should master
Guest post by Jonny Lis A colleague of mine once said, “Writing is one thing. Adding humour is another”. It got me thinking, “Wow, this man is deep.” Kidding aside, it made me realise writing, at its...
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500 likers press release giveaway
On Friday the Mum PR Facebook page reached 500 likers. Oh, how I love a round number. It only seemed fitting I pull out a giveaway to celebrate such an occasion. There’s another real reason I’d love to...
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How to write a successful press release
Many business owners I speak to put off writing a press release. It lies in their “too hard’’ basket and they never quite find the time or confidence to get it done. Meanwhile, they watch their...
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Can Facebook’s graph search give your brand a boost?
Post by Craig Robinson People who use Facebook are already well aware of the site’s ever-changing structure. Just when you’re used to the way your wall looks, boom, Timeline comes in and changes it....
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What’s behind Pinterest Web Analytics?
One of my favourite social media platforms is Pinterest. I don’t spend nearly as much time on it as I’d like, but it appeals to my creative side. In the past few months I’ve also started to see results...
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The super easy way to create beautiful newsletter opt-in boxes
I’ve spent much of today creating newsletter sign up forms for my blog pages, sidebar and even a free updates page. The reason is that, while social media is great to build relationships and trust with...
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Five top media interview tips you need to know before opening your mouth
Being interviewed by a journalist can be incredibly daunting. There’s always that fear you’ll say something embarrassing or project the wrong image. During my journalism career, I’ve seen plenty of...
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How to run a PR campaign
I was chatting to a business owner last month who said she’d tried PR and it hadn’t worked for her. Delving a little deeper, I learnt she’d pitched the media once, with one press release, and...
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The secret behind customer personas and your PR campaign
When it comes to business – not just public relations – you need to know who you’re targeting. Otherwise you end up targeting everyone and hitting no one. Sound familiar? You spend so much time...
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A FREE downloadable media plan template to step up your PR efforts
Often, the reason entrepreneurs and small business owners fail to get publicity is because of a lack of planning. If it’s not in the diary, then it’s unlikely to happen. Is this you? Even the smallest...
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How to customise your newsletter opt-in box to capture first names (Magic...
You’ve heard how much I love the Magic Action Box for capturing email sign ups to the newsletter. The problem is, the Magic Action Box only gives you the option for an email address. No first or last...
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When to stop a project – my confession
I’d hoped to launch Secrets to Mumprenuer Success: Smart Mums Growing Real Businesses ebook on Mother’s Day. I compiled all the interviews from the Making of An Entrepreneur series and had started...
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Baby it’s cold outside – so pitch the media
The conversation in our house this week has been centred on one thing – how cold it is here in Tasmania. When I was in the newsroom, a change in weather or seasons marked a reason for a story. And...
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New Pinterest changes to help grow your business and blog
When social media sites decide to update features, it often leaves me frustrated. I’m looking squarely at Facebook’s new notification panel and LinkedIn taking away apps that added value to your...
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Five top media interview tips you need to know before opening your mouth
Being interviewed by a journalist can be incredibly daunting. There’s always that fear you’ll say something embarrassing or project the wrong image. During my journalism career, I’ve seen plenty of...
View ArticleClik here to view.
How to run a PR campaign
I was chatting to a business owner last month who said she’d tried PR and it hadn’t worked for her. Delving a little deeper, I learnt she’d pitched the media once, with one press release, and...
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